Day 14 - Marketing Strategy

Now that you have a sense for what other companies have taken as their strategies for conquering this market, it is time to determine what your strategy will be. Part of that involves determining how you will market your company and your products. Take some time to look through these 52 marketing strategies. Obviously, there are more here than you will be able to apply, but you should pick out at least 4 and rank them from the most valuable to the least valuable. Then map out what it would actually cost to use that strategy. You may discover that some options are cost-prohibitive for a start-up company, and you may need to make adjustments. The idea is to be able to convince an investor (venture capitalist or a bank) that you have a thoughtful plan to get your message out to customers.